M: Advertising

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Book Details
M: Advertising Title
William Arens, Michael F. Weigold Authors
9781259815942 ISBN-13
1259815943 ISBN-10
English Language
McGraw-Hill Education Publisher
8.9 x 0.6 x 10.8 inches Dimensions

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.